I hate it. I hate the Kroger store near me. Despise it. They recently reordered all the aisles and I can’t find a damn thing there any more. Nothing is in any logical order. You’d think that all paper goods would be in the same general area or side of the store, right? The tissues might not be in the same exact aisle as paper towels, but maybe the next one over. No, no, not in this new layout. Tissues are on the opposite side of the store from paper towels. Cookies are five aisles over from snacks. They have deliberately made it such that you have to wander through the whole, entire, illogically-laid-out store to find anything. And they don’t even put aisle directories on their carts.

I realize this is probably good for their bottom line. Keeping people in the store longer and making them wander past more products probably produces more sales. It also produces frustration and anger in this particular customer.

I usually only do the ‘forgetten item’ or ‘just ran out’ shopping at Kroger’s anyway, since it’s the closest grocery to the house. But I swear, I’m at the point of just going without unless I have time to get over to Trader Joe’s or Busch’s. I’m tired of being fucked with by Kroger.