These are my links for January 8th from 09:03 to 12:02:

• re:group – re:branding gone astray – The rest of the article is pretty Meh, but I liked this group of definitions: "It’s not that there aren’t enough name options out there. “Descriptive” names like Mr. Clean have obvious meanings or associations. “Associative” names like Zest or Blockbuster use real words related to the product. “Coined” names that are invented words that sound appealing, like Kodak or Coca-Cola. There are “Egocentric” names, named after an owner or parent company, like Ford or Ben & Jerry’s. And lastly there are “Arbitrary” names, which are real words with no immediate connection to the category like Apple or Amazon."
• Interoperability Happens – Windows 7 + VMWare 6/VMWare Fusion 2 – Maybe something to play with on Friday?
• Appendix – Workers Comp – Should probably ask a lawyer about this. What happens when an LLC contracts (1099-wise, not W-2-wise) with another LLC?